LCD advertising player, also called LCD advertising player, LCD advertising machine placement is divided into indoor and outdoor. The function types are divided into stand-alone version, network version, and touch version. The use of LCD display to play video advertising, especially suitable for high-end brand comprehensive multimedia technology, to consumers to deliver a full range of product information, promotional information, etc. At present, their applications in life abound, banks, shopping malls, elevators, leisure plazas, and stations can basically see their presence. In addition to publishing advertisements, LCD advertising players can also insert other information, such as entertainment videos, trend information, current affairs news and so on. It has the role of releasing information to a specific group of people at a specific time, in a specific place. So, what are the advantages of LCD advertising players? Today, advertising machine manufacturer Sunac Zhixin will do an analysis of the media communication advantages of LCD advertising machine for you:

Advantage 1: Change the passive playback mode of advertising

The mission of the birth of the landing vertical LCD advertising machine is to change the passive communication mode of advertising, and attract customers to actively browse advertisements through interactive methods. The development direction of advertising machines has also been continuing this mission. LCD advertising player is a new generation of intelligent equipment, through terminal software control, network information transmission and multimedia terminal display to form a complete advertising broadcast control system, and through pictures, text, video, small plug-ins, weather, exchange rates and other multimedia materials for advertising. Intelligent interaction, public services, entertainment interaction, etc.

Advantage 2: Good visual impact

LCD advertising machine in public places, transmission of information, expand the influence of unparalleled advantages, can be long-term advertising, LCD advertising machine 24 hours a day uninterrupted operation, outdoor vertical advertising machine, is a persistent, all-weather communication media, this feature makes it easier for the audience to see, it with the needs of customers for a long time. Online media has similar advantages, but in the virtual world, the audience needs a series of prerequisites to approach, while outdoor LCD advertising players because of the uniqueness of physical space, this advantage is more thorough.

Advantage 3: Become a tool for interacting with customers

LCD advertising player can be used as an additional sales person or customer service representative. When the relevant personnel are busy, through the setting, the advertising machine can display specific content to customers waiting for service, which not only solves the boredom of the waiting process of customers to a certain extent, improves the consumer experience, but also achieves the purpose of promoting their own brand through relevant information promotion, thereby improving customer satisfaction and purchase desire.

Advantage 4: Can control the display content to the audience at will

Users can play or close the relevant display information at will according to the actual situation, including time nodes, crowd flow conditions, etc., to ensure the maximum efficiency of information transmission.

The above is the four points of the analysis of the advantages of LCD advertising machine by advertising machine manufacturer Sunac Zhixin.